Paramount breaks from conventional trailers and releases the first three minutes of horror movie Rings online
Paramount Pictures had taken the unusual step of releasing the first few minutes of its latest movie to the public in an effort to generate buzz among horror fans.
Publicising the impending return of The Ring franchise as ‘Rings’, the company hopes to get the word out about the movie before a horde of trailers land during the Super Bowl, with which it will no doubt be competing with.
Rings’ YouTube channel hosts two new videos, a traditional trailer showing The Big Bang Theory’s Johnny Galecki watching the cursed video, and of course, the first few scenes in the Read full story ›
Source: The Drum




