Paul Geddes on turning Direct Line into a brand-driven business
Paul Geddes does not subscribe to the notion that all marketers should aspire to become CEOs. This is the route he took himself, having started his career as a marketer for brands such as Max Factor and Pampers at Procter & Gamble, before rising through various job moves to become CEO at insurance giant Direct Line Group (DLG). Geddes is one of around 20 bosses in the FTSE 100 with a marketing or sales background, but he believes the preoccupation with how marketers can become CEOs is misplaced.
“In many ways, chief marketing officer is the best job in Read full story ›
Source: Marketing Week
