By sean larkin

Publishers Clearing House (PCH) – a direct marketing firm associated with sweepstakes – has struck a deal with OpenX that will see it use the adtech firm’s header bidding technology to help bolster ad revenue yield after early beta tests bolstered revenue 26%.

PCH, which claims audience numbers of over 100 million unique users each month, is now working with OpenX’s technology to segment its audiences, and then offer brands the opportunity to advertiser to its most premium users via the adtech outfit’s private marketplace (PMP) offering using header bidding.

The pair claim that Read full story ›

Source: The Drum