By Minda Smiley

Pea-based milk brand Ripple has been on a mission to brand itself as the crème de la crème of the non-dairy milk category. To try and prove its superior status, the brand has created an 8-bit game that it hopes will give players a fun and retro way to learn about the health benefits of milk that is made from peas.

Created in partnership with agency VMG, the game prompts players to answer questions like “Should milk shower you in sugar?” and “Should milk be a good source of protein?” After each question, the game serves up facts that Read full story ›

Source: The Drum