By Natalie Mortimer

Educational publisher Pearson has rebranded as it looks to grow its business to become the ‘world’s learning company’.

The ambition behind the new brand is to unify Pearson’s portfolio of products and services under one master brand, distinguish Pearson from its competition and to drive global awareness.

Working with brand design agency Together Design, Pearson decided to refocus the brand around the idea of curiosity and the excitement that comes with learning, which is reflected in a new logo that combines an exclamation mark and question mark to form the letter ‘P’.

The master brand has been created to work across a wide Read full story ›

Source: The Drum