Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Peel predicts which fall TV shows will survive. Why they'll likely be right.

on Oct 12, 2015 | 0 comments

By Adam Flomenbaum

Peel makes the world’s leading smart remote app – its white-labeled technology comes pre-loaded on most phones that aren’t iPhones, and more than 125 million people use it worldwide.

With the data it is able to collect about viewing habits, Peel will be a serious player in the TV and video measurement space for years to come. Last year, it was able to predict with 92 per cent accuracy which fall TV shows would be canceled and which would survive based on the success of the show’s premiere episode – the premiere needed to hold the attention of more than 70 Read full story ›

Source: The Drum