By Gillian West

Bayolea, a new male grooming range aimed at the modern gentleman from parent brand Penhaligon’s, has worked with JKR Global to design the new range which includes an Eau de Toilette, shave splash, hair pomade and facial scrub.

Of the design, Daniela Nunzi-Mihranian, creative director at JKR Global, London, said it was influenced by “Edwardian-era print styling, with a heavily typographic and ornate aesthetic that is closely aligned with Penhaligon’s visual equities.”

She added: “We opted for a monochromatic colour palette to complement the silver colours of the tubs and tins, giving us a sophisticated and masculine feel. An injection of lime Read full story ›

Source: The Drum