By Minda Smiley

Rapper Snoop Dogg enlisted design firm Pentagram to create the brand identity and packaging for his line of weed products.

Called ‘Leafs By Snoop,’ the line includes everything from chocolate bars to gummies and is available for purchase in a number of locations throughout Colorado.

The packaging was created by Pentagram partner Emily Oberman in collaboration with Stampede Management and Snoop himself.

Pentagram said in a blog post: “As the legalization of marijuana gains momentum across the U.S., the category is poised for explosive growth. Working at the forefront of this movement, Snoop and his team wanted to establish a brand Read full story ›

Source: The Drum