‘People still treat mobile like an infant’ – AOL digital prophet David Shing
Advertisers and marketers are still treating mobile as though it is in its infancy and aren’t experimenting enough when it comes to creating ads and content, AOL’s digital prophet David Shing has said.
Speaking at the IAB Engage 14 event in London, Shing admonished current content in the market, such as the map functionality in the Starbucks app, and drew on an example from Coca-Cola, which used mobile technology in the early 1990s.
“People still treat mobile like an infant, and I think it’s rubbish,” stressed Shing. “In 1997 I could text a Coca-Cola vending message and interact with their products – Read full story ›
Source: The Drum
