Pepsi ‘future proofs’ brands as it increases focus on ‘guilt free’ products
Speaking on an earning calls following the company’s first quarter results, which saw organic revenue grow 3.5% and net revenue decline 3%, PepsiCo‘s CEO Indra Nooyi said the company was “aggressively moving towards products with fewer calories” in a bid to transform its product portfolio. Besides owning Pepsi, the company also looks after brands such as Lays, Tropicana, Quaker and Gatorade.
She said: “We are future proofing our product portfolio by responding to the increased appetite for health and wellness. ‘Everyday nutrition’ products that include grains, fruit and vegetables, plus those that are naturally nutritious like unsweetened tea and Read full story ›
Source: Marketing Week
