By Tony Connelly

Pepsi’s latest advertising campaign has aligned itself with the popularity of summer music festivals by surprising KFC drive-through customers with personalised party jams created by a behind-the-scenes DJ and played back to them at the collection window.

The ad uses hidden cameras to capture the reactions of baffled customers as they place their KFC food and Pepsi Max orders over the drive-through speaker with Super Tall Paul, the loop artist extraordinaire.

While customers are placing their orders, Paul is shown using his sound decks and various musical instruments to create a musical soundbite of their voice during the order.

The long-haired quirky American Read full story ›

Source: The Drum