By Natalie Mortimer

PepsiCo has today (17 February) launched an “Unbelievable” campaign posting user-generated vine videos into outdoor advertising, a move that indicates the brand’s move away from traditional, TV-lead campaigns to digital efforts.

In a “media-first” the soft drinks maker is encouraging members of the public to create and submit Vines using the hashtag #LiveForNow showing something “unbelievable” they have done. The best efforts will be published across seven UK cities on The Grid, Ocean Outdoor’s network of screens.

The campaign, which is part of PepsiCo’s wider Live For Now campaign, was crafted by OMD, Talon Outdoor, AMV and Grand Visual and Read full story ›

Source: The Drum