Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Pepsi Max toasts superfan passion with UEFA Champions League partnership

on Feb 8, 2017 | 0 comments

By John Glenday

Pepsi Max is toasting the dedication of footballing ‘superfans’ with a series of videos dedicated to global followers of football who choose to live life for the moment.

#PepsiMaxMoment will run throughout 2017, the second year of PepsiCo’s global Champions League partnership, by enlisting the services of three renowned athletes to stoke excitement inh the tournament ahead of the final scheduled for 3 June in Cardiff, Wales.

Sergio Agüero, Alexis Sánchez and Vincent Kompany will lead the charge in a series of films which focus on the individual moments during a match which make football so special; from the pre-match Read full story ›

Source: The Drum