By Michael Feeley

PepsiCo has appointed jones knowles ritchie (jkr) as global visual brand guardians for Tropicana, overseeing its visual direction across all global markets.

jkr were awarded the account following a creative pitch earlier this year. BBDO remain as the incumbent above the line agency whilst VML remain as the global digital partner.

Dennis Furniss, vice president for nutrition & sport design at PepsiCo, said: “We were hugely impressed by the clarity of thinking and creative flair demonstrated by the jkr team. During the pitch process jkr proved to be robust creative partners – unafraid to challenge but receptive to feedback. They Read full story ›

Source: The Drum