By Tony Connelly

PepsiCo has strengthened its media and content creation division with the opening of its own in-house studio in New York.

The drink giant’s in-house content development arm, Creators League, announced the opening of the new 4,000 square-foot state of the art Manhattan studio today (16 May).

The unit will produce an array of branded content allowing artists and creatives to work with PepsiCo brands as well as on independent projects. This will include TV series, films, reality shows, music recordings, OTT and digital content, distributed across five screens.

While the immediate idea of the studio will be to provide entertainment, PepsiCo will look Read full story ›

Source: The Drum