PepsiCo to move money into shopper marketing and digital to maintain sales success
In a call with investors today (11 February), PepsiCo CEO Indra Nooyi said that moving forward PepsiCo will continue to hold its marketing spend at 5.9% of its sales.
She also said that instead of upping investment, it will make a shift towards consumer-facing programs, an effort Nooyi believes will give the company “more bang for its buck” in every part of the world.
This strategy will continue the company’s push into expanding its social and digital presence, but could also see a ramp-up of in-store marketing.
This move comes despite the success of PepsiCo’s 2014 marketing initiatives, which Nooyi largely credited for Read full story ›
Source: Marketing Week
