By Minda Smiley

PepsiCo’s global beverage group president Bradley Jakeman thinks that all marketers should have a healthy dose of paranoia since brands are being disrupted at a pace that the industry has never seen before.

“Now even the disruptors are being disrupted,” he told thousands of marketers at the ANA Masters of Marketing conference in Orlando, citing the example of car service Gett. The company just launched a campaign in New York City that calls out Uber’s surge pricing model and offers $10 rides anywhere in Manhattan below 110th street.

According to the company, Gett app installs have gone up 146 per cent and Read full story ›

Source: The Drum