Pernod Ricard creates New Brand Ventures department to accelerate US growth
Pernod Ricard has placed a renewed focus on growing its business in the US with the creation of a New Brand Ventures department.
The owner of Absolut and Jameson said the new department forms part of its business transformation project DART, which it launched 18 months ago to grow value market share in a sustainable way. Pernod Ricard said in a press release that New Brand Ventures will act as a soon-to-be-established ‘incubation’ division that will ‘redefine how future growth brands are built’.
Pernod Ricard is also reorganizing its marketing team into brand units to become more ‘consumer centric’. Absolut and Beefeater Read full story ›
Source: The Drum
