Pernod Ricard purchases majority share in Tequila brand Avion Spirts
Pernod Ricard USA has acquired a majority stake in ultra-premium Tequila producer Avion Spirits from Tequila Avion in a move which will strengthen the company’s American presence.
The move is indicative of Pernod Ricard’s confidence in the Avion brand and its significant growth potential and as part of the firm’s overall strategy to expand American sales.
Pernod Ricard was reportedly impressed with the rapid growth of the brand and the quality of the product. This comes two days after Pernod Ricard CMO stated his was unimpressed with his firms remuneration model.
Bryan Fry, CEO of Pernod Ricard USA, said: “[Avion] has Read full story ›
Source: The Drum
