Pernod Ricard releases 40th artistic campaign featuring flying models
Pernod Ricard has released its 40th annual photo campaign for international photography fair Paris Photo, with this year’s offering featuring flying models.
Shot by Chinese photographer Li Wei, the ‘Vison’ campaign gave 40 Pernod Ricard employees the opportunity to ‘fly’ in front of the camera.
The maker of Absolut, Malibu and Jameson has been offering an artist the freedom to illustrate its annual report as they wish since 1975. The only stipulation is that they must use Pernod Ricard employees as models.
Besides the nine prints released within the Group’s annual report last October, visitors of Paris Photo will discover Read full story ›
Source: The Drum
