By Curtis Batterbee

By now you’ve probably heard of Persado. It’s the software that writes your copy for you, and (it says) can do it better – claiming to outperform human-crafted messages 100% of the time. For the (roughly) five thousand years that humans have been writing, we like to think we’ve gotten pretty good at it. So can a computer really do it better? Should copywriters be packing up their MacBooks and re-training as baristas?

The big question is: can it write? Persado’s ‘cognitive content’ platform deconstructs and analyses your copy before generating a new, optimised version, based on response data Read full story ›

Source: The Drum