Peston on Sunday needs a much stronger marketing push – and less of the daytime TV vibe
It was always going to be an uphill slog. Robert Peston’s new politics show seems to have been dwarfed by the Andrew Marr juggernaut. BBC One’s Sunday morning programme found an audience 10 times that of Peston’s debut 10am slot yesterday.
The producers of the ITV show will, not unfairly, cite the hot weather as disproportionately eating into the later programme’s audience. It may be too early to start speculating on a New Day-style collapse for Peston on Sunday. But heatwave or not, should ITV be worried?
In an age of catch up, daily viewing figures are no longer the be Read full story ›
Source: The Drum
