By Doug Zanger

It’s fairly safe to say that boredom is not a hallmark of the creative industries. That said, there are some mundane things or rote approaches to the work that could get creative people into a pattern of malaise.

Pete Harvey, partner and executive creative director at BarreffSF thinks that the things that are boring are anything but. The way to make the dull sizzle is to be genuinely interested and find a way to be more interesting — especially if something has been sold the same way a million times.

Another hallmark is passion — even for the “meh” things Read full story ›

Source: The Drum