By Natalie Mortimer

Peugeot has paired up with Facebook to launch a digital campaign, Kick It To Brazil, which the car manufacturer says is to “advance its social and environmental responsibility goals in Brazil”.

The football-themed campaigned, which launched yesterday (6 March) in Paris, will follow the journey of a football as it travels across more than 30 countries in 100 days, aided by a mix of bicycles, planes and Peugeot vehicles.

Billed as “an international adventure of social responsibility and solidarity”, the brand is inviting fans to choose what happens to the football and share their experiences on Facebook, Instagram or the Kick It Read full story ›

Source: The Drum