By Lisa Lacy

Procter & Gamble said its detergent brand Tide is bringing mobile relief via its Loads of Hope program to residents of Southeast Louisiana impacted by recent tornados.

According to a press release, the Tide Loads of Hope mobile laundry truck and a P&G mobile disaster response unit have been sent to help individuals and first responders in need of personal care items, cleaning products and laundry services.

The Tide Loads of Hope mobile laundry vehicle, which the brand said is powered by humanitarian aid and disaster relief organization Matthew 25 Ministries, will begin laundry services on Friday, February 10. That includes Read full story ›

Source: The Drum