By Thomas Hobbs

At a conference this week, Lafley said P&G now ‘has to start to nail it with the company’s brand promise,’ while predicting that the selected unprofitable brands will be sold by the end of July 2016.

“We have to understand the different consumer needs and wants and we have to nail it with the brand promise,” he said.

“We get in trouble when we don’t start with a consumer and some of the time we get in trouble because we chase competitors, and some of the time we get in trouble because we chase whatever the latest thing is in the trade Read full story ›

Source: Marketing Week