By Leonie Roderick

The new global video is part of the ongoing Always #LikeAGirl mission to tackle the drop in confidence girls experience at puberty and will be promoted across the brand’s social channels.

According to the brand, emojis are hugely popular among teenage girls but questions whether “female” emojis including princesses, women getting their nails done or dancing in bunny ears truly represent all the things that girls do.

A survey by Always revealed that nearly half of girls (48%) feel that female emojis are stereotypical, while more than two thirds (70%) would like to see female emojis portrayed more progressively, including Read full story ›

Source: Marketing Week