P&G is working with Amazon and Alibaba to solve the issue of 'ad overload'
Procter and Gamble’s (P&G) chief brand officer Marc Pritchard has been working with the likes of Amazon and Alibaba as part of its “relentless” pursuit to clean up the digital supply chain and solve the problem of ad overload.
Speaking at Dmexco on Wednesday (13 September) the top marketer at the world’s biggest advertiser said that e-commerce players were helping it overcome the obstacle of excess frequency, an issue P&G vowed to resolve at the start of the year as part of its mammoth efficiency drive.
Speaking specifically on Alibaba and Amazon he said: “We’re able to use their unique Read full story ›
Source: The Drum
