By Sarah Vizard

The deal includes its global salon professional hair care and colour, retail hair colour, cosmetics and fine fragrance businesses as well as some of its hairstyling brands. Max Factor, Covergirl and Wella are among the brands involved in the merger.

P&G CEO AG Lafley says the deal represent a “significant step forward” in the company’s plans to cut its portfolio to 10 categories and 65 brands. A spokesman confirmed that P&G has now got rid of 90 of the roughly 100 brands it planned to divest.

Lafley says the brands that remain are in categories where P&G has “leading global positions” and Read full story ›

Source: Marketing Week