By Sarah Vizard

P&G says it is yet to make a final decision on how it will split off the business, although it would prefer to create a standalone company, with P&G shareholders given the option to take a stake in the new firm. However, it is also considering alternative, including a spin-off, divestiture or “other offer”, leading to the possibility the business could be bought.

The deal is expected to occur in the second half of next year.

Duracell is one of P&G’s so-called “Billion Dollar Brands”, the name it gives to the 22 brands that generate more Read full story ›

Source: Marketing Week