P&G partner with Jessica Ennis-Hill for Rio campaign praising mothers
Procter & Gamble has enlisted British Olympian Jessica Ennis-Hill for its Rio ad campaign which is praising mothers and the pivotal role they play in an athlete’s journey to the games.
The “Thank You, Mum” campaign will see Jessica, now a mother herself, partner with Pampers, Olay, and Venus, to celebrate mums in the UK ahead of Mother’s Day on Sunday (6 March).
P&G is an official Rio partner and as part of its promotion of the games many of its products will feature Olympic themed packaging and displays.
The London 2012 Olympic gold medallist said: “I am so proud to be working Read full story ›
Source: The Drum
