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P&G presses on with marketing efficiency drive as sales projections fall

on Jan 27, 2015 | 0 comments

By Thomas Hobbs

P&G, which produces two-thirds of its sales outside the US and UK household products such as Fairy Liquid and Ariel, blamed the fall on the strengthening dollar. It also anticipates full-year net sales to fall up to 4% despite previous projections expecting them to remain flat.

“The outlook for the year will remain challenging,” conceded P&G chief executive A.G. Lafley today. “Foreign exchange will reduce fiscal 2015 sales by 5% and net earnings by 12%, or at least $1.4 billion after tax. We have and will continue to offset as much of this currency impact as we can through productivity driven Read full story ›

Source: Marketing Week