PG Tips’ alternative Queen’s Speech asks the nation to ‘Keep it Tea’
While brands like John Lewis have created a new tradition out of their christmas ads, other brands have taken on age-old traditions as a way to get in on the festive action.
PG Tips has decided to take on the Queen’s Speech, creating a humorous version of the 3pm Christmas Day tradition that asks people to ‘Keep it Tea’.
The Unilever-owned brand’s mascot, Monkey, is seen dressed as the Queen in the video on YouTube and delivers a message that aims to assert tea as continually ‘culturally relevant’.
Kate Hearn, senior brand manager for PG tips at Unilever UK, said: “Monkey’s Queen Speech Read full story ›
Source: The Drum
