By Ronan Shields

The Trade Desk made its latest earnings call this week, reporting a 74% annual increase in revenue, coming in at $53.4m for the three months to March 31, with chief executive officer Jeff Green claiming that a host of clients wins, including Procter & Gamble, meant it exceeded expectations.

Other figures highlighted in the filing include: mobile inventory (both in-app and web inventory, plus video) accounting for over a third of gross spend; native ad spend for the quarter surpassing total native spend for 2016; connected TV growing 200% year-over-year, and a 95% customer retention rate.

Additionally, the accelerated Read full story ›

Source: The Drum