By Russell Parsons

Advertising can sometimes feel like a dirty word in an environment where world weary millennials are said to have rejected the traditional “push” method of communication, prompting many brands to think content and not advertising. The top marketer at one of the world’s biggest advertisers, however, is unapologetic about use of the word.

“Content is a word that is overused and under defined”, says Marc Pritchard, chief brand officer at Procter & Gamble.

“It’s almost making advertising apologetic, and I feel completely the opposite.

“I love advertising, I am deeply proud of advertising, it’s important for us to fall back in love with Read full story ›

Source: Marketing Week