By Michael Feeley

Philips Healthcare, the medical division of the technology company Philips, has appointed USP Creative to design and deliver environmental graphics for the radiology department of Our Lady’s Children’s Hospital, Crumlin.

The graphics will form the basis of distraction therapy for children while the scanner is being used, reducing stress and lessening the need to administer sedatives which could lead to overnight hospital stays. By asking patients to take part in a visual challenge during their treatment, they are more likely to feel comfortable and are less likely to feel intimidated or overwhelmed by the scanning process.

The graphics feature an underwater theme Read full story ›

Source: The Drum