By John McCarthy

Philips has launched its first ever connected lighting campaign with an ad showing the history of the light bulb in the home – followed by a hint that the future will involve the firm’s dynamic smartbulb range.

The ad has been called ‘How many years does it take to change a light bulb’ – loosely named after the popular joke. It takes viewers through the history of home lighting, showing how little it has changed in the last century.

Designed to promote the firm’s new connected lighting range, the ad, developed by creative network Iris and Cannes Lions award-winning director Martin Stirling, Read full story ›

Source: The Drum