By Natalie Mortimer

Phillips has struck a deal with Elle and Cosmopolitan publisher Hearst Magazines to help cement its brand credentials in the female beauty sector globally.

The six-month international campaign, titled Beauty Heroes, forms part of Philips’ Smarter Beauty proposition and is fronted by six beauty experts, including Seoul-based YouTuber Liah Yoo, who will share beauty tips via a digital hub curated by Elle.

The hub will also act as a forum for Philips to test products and gain insight into the beauty habits, thoughts and desires of women around the world. Key markets for the global campaign include UK, Germany, Korea, Read full story ›

Source: The Drum