Phones 4u enters administration as EE deal falls through
By John Glenday
Phones 4u has been placed into administration with the mobile retailer set to close all 550 of its stores today (Monday 15 September).
The precipitous end to the High Street store was finally undone by EE’s decision not to renew its contract with the firm after it elected to focus on ‘direct channels’- a knock out blow for which Phones 4u could not recover after a similar knock back from Vodafone just a few months earlier.
Together both networks provided over 90 per cent of all connections hosted by the firm.
The retailer;s website had also been taken offline.
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Source: The Drum




