Piccadilly Lights screen opens to brand bids following TDK expiration
The iconic Piccadilly Lights LED screen is now available to brands following the expiry of a 14-year partnership with TDK.
Land Securities, the firm which owns the property, has outsourced the pursuit of a brand replacement to outdoor advertising consultancy Wildstone. The 101.3m² space is now available for the first time since 1990, after it previously played host to the likes of Schweppes, BP, Cinzano, Fujifilm and Kodak.
The full motion screen will command a sizable rent following an estimation from the firm that the Piccadilly Circus hosts two million commuters every week.
Damian Cox, chief executive of Wildstone, said: “We are incredibly Read full story ›
Source: The Drum
