Pink Parcel appoints DeVries Slam to manage communications and launch teen offering
Pink Parcel, the subscription service for feminine hygiene products, has named DeVries Slam as the agency to launch its UK offering.
Pink Parcel sees a monthly parcel of tampons and towels as well as some additional treats including tea, chocolate, lifestyle and beauty products from a range of premium brands, delivered in discrete packaging.
Alongside Pink Parcel, Slam will be launching the newest offering from the brand, Teen Parcel. Focusing on a digital campaign to tap into the key audience the first activation will take place in mid-November in the form of a Twitter Party for mummy and teen bloggers.
Jayne Cherrington-Cook, managing Read full story ›
Source: The Drum
