Pinterest airing first TV ads during Channel 4's Made in Chelsea as it looks to tap into British culture
Pinterest and Channel 4 have today (16 May) revealed an integrated campaign that will see contextual ads for the platform appear around a range of Channel 4 programmes.
Building on a partnership which was first announced in May, the ads will air throughout Channel 4’s Eating Well with Hemsley + Hemsley and Made in Chelsea.
Creatively developed by Stinkdigital, the spots will pull lines from the shows and pair them with relevant content from Pinterest during the commercial breaks.
These contextually relevant ads will be shown around a range of targeted Channel 4 programming over the next seven months. The chosen programming will Read full story ›
Source: The Drum
