By Ishbel Macleod

Pinterest has revealed improvements to the analytics functions for registered business users.

The new analytics allow users to discover how much traffic their site gets from the Pin It button, as well as learning more about the people who engage with the business and what else they’re into.

Jason Costa, product manager at Pinterest, announced the changes. He said: “We often hear from businesses who change their product and marketing strategies based on insights they learn on Pinterest.

“For example, Lowe’s introduced a DIY-focused marketing strategy after learning that their “create-your-own-colorful-doormat” Pin got more than 200,000 repins. And UK-based Juniper Cakery came Read full story ›

Source: The Drum