By John Glenday

Social image gallery service Pinterest has introduced a novel real-world search tool, pairing up real world objects with similar looking images it already hosts.

‘Lens’ is a visual search tool which enables mobile phone owners to search the world around them simply by taking photos with their camera. Pinterest’s algorithms then take over to track down similar images.

The service burnishes Pinterest’s revenue generating potential by pairing up individual members with particular brands, a valuable feather in its cap as it prepares for a widely expected IPO.

Pinterest plays host to an estimated 2bn searches every month, capitalizing on this traffic Read full story ›

Source: The Drum