By Sarah Vizard

Speaking to Marketing Week, Joanne Bradford said there is still “work to do” before Pinterest expands its ad product, Promoted Pins, outside the US. She said the focus is on ensuring brands and publishers are using the “pin-it” button (Pinterest’s answer to the Facebook like), building their profiles and using analytics, rather than rushing to get them to pay for ads.

“Our goal is to have them [promoted pins] be as tasteful and beautiful as a regular pin and perform better because they’re targeted correctly.

“There are a number of steps to go through Read full story ›

Source: Marketing Week