In an interesting move, Argos has shortlisted Now to go head-to-head against the incumbent, CHI Partners, for its 55 million ad account, having discarded Rainey Kelly Campbell Roalfe/Y R, JWT London and Publicis London after pitches last week. A result is expected shortly.
BMW held initial chemistry meetings with agencies last week. Four made the cut, including the incumbent, WCRS.
The cinema chain Odeon is holding chemistry meetings this week regarding its CRM account. The brief asks for a focus on planning and strategy, which could develop into content creation, in a process that is managed by Creativebrief.
AAR is whittling down the Read full story ›

Source: Campaign