By Rebecca Stewart

Much has been said about the scope for chatbots automate customer service, but while Pizza Express eyes a “huge opportunity” in branded bots the restaurant chain’s head of social Tim Love doesn’t think they’ll replace human interaction.

The company has been experimenting with the medium since it launched a Facebook Messenger game last year, and it has now unveiled a reservation bot which far from being a fad is something Pizza Express wants to nurture and develop as part of its wider marketing strategy.

The company claims the bot is the first of its kind in the UK. It uses live Read full story ›

Source: The Drum