PizzaExpress wants to tempt restaurant customers to it retail range under 'one brand' strategy
PizzaExpress has relaunched it’s supermarket ‘At Home’ range with a new packaging design as part of a ‘one brand’ strategy to attract more of its restaurant customers to the retail range.
The restaurant brand wanted to encourage diners at its restaurants to “reapraise” its 36 retail products and help them better navigate its line of pizzas, sauces and pastas.
Designed by brand design agency Bulletproof, the new packaging aims to reflect the current brand positioning, while also leveraging the artisanal feel of the PizzaExpress restaurant brand.
Handwritten typography has been introduced and the size of the windows on the PizzaExpress pizza boxes Read full story ›
Source: The Drum
