By Kevin Chesters

If you work in a creative agency the chances are that you spend a lot of time in creative reviews. You know the ones I mean. The rather crowded affairs of the entire team sitting about for what seems like days endlessly reviewing idea and idea from team after team until you find the magic. Or just keep going.

Now, before I start, I want to say that broadly this is a very positive development. When I started in advertising, in the mid-90s, all-team creative reviews were still quite rare. The far-less-inclusive creative development process would most often involve creative teams Read full story ›

Source: The Drum