Playboy magazine has lost its cool and now its nudity – where does it go from here?
In the Swinging Sixties, when Playboy was all there was, its distinctive brand of softcore nudity was revolutionary – and deeply exciting. But in the intervening decades, this once tumescent publishing phenomenon turned into the publishing equivalent of lukewarm lasagne.
What Playboy is responding to now – albeit rather late in the game – is a full-on identity crisis. Sure, it still holds huge brand equity, but for far, far too long, nobody has thought intelligently about how to use it. It’s now said that the magazine’s biggest challenge is competing with 21st century media and culture powerhouses like Vice.
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Source: The Drum
